Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
In other words :-
What is SEO? It is an abbreviation for Search Engine Optimization. What exactly does SEO do? It is the method of analyzing and constructing individual web pages, as well as entire sites, so that they can be discovered, analyzed, and then indexed by various search engines.
How can SEO help my business?
“Over 85% of our websites are initially found via search engines – companies using search engine optimization techniques on their websites are attracting more potential costumers to their websites” - Forester Research Institute.
Search Engine Optimization Includes
- Website Analysis
- Keyword Research Analysis
- On Page Optimization
- Meta Tag Generation
- Google Webmaster
- Robots.txt Generation
- Sitemap .txt and XML Generation
- Google Analytics
- Keyword Positioning Tracking
- Competitor
- IBP
- Arelis Link Builder
- Submit Wolf
- Web CEO Analysis
- Social Media Optimization
- Link Building
- C class IP Addresses
Search Engine Marketing Includes
- Search Engine Marketing
- Off Page Optimization
- Search Engine Submission
- Directory Submission
- Link Building & Management
- Article Submission
- RSS/XML Submission
- Press Release Submission
- Blog Submission
- Classifieds submission
- One Way Link Creation
What is Quality Content for Search Engines?
We often hear the SEO advice that ‘Content is the King’, and search engines like Google favor good quality content. Many people confuse it with creating more pages, and they often end up in buying software like spam site generators, automated content generators and scrapping tools. Many others buy cheap articles and stuff their websites with copies of the articles. However, search engines are not lookinig for such useless garbage which hardly offers any value to the site visitors.
Quality content in short is link-worthy content which is original, conceptually unique and serves as a useful resource for information. And, it refers to the text part of your website. Though keywords matter in your page copy, your page should not look like a keyword stuffed page for search engine robots; you should write for your site visitors focusing on readability and usefulness.
Good quality content has other rewards, too. If people find your content useful and spreading information, they will naturally want to link to your site, and give referrals. Thus, useful pages meant for people can attract links which are very valuable for your ranking in the search engines.
If your pages are copies of pages on other sites, search engines like Google will perceive your site to be of poor quality offering no value. You should therefore create content which people will find useful in your niche. It is better to have few pages with quality content than having thousands of pages filled with garbage. Good content will attract referrals and citations to your site and boost your ranking naturally.
One of the biggest transformations seen in search engine results over the last couple years is a notable preference for pages with content in the 1,000 word range. If you are serious about developing pages that will rank in the top 10 results, then it is vital to begin increasing your content.Outbound links and Search Engine Rankings
You should, however, be careful of who you link to. Bad outbound links can drastically affect your website authority and rankings. The ideal rule to follow is - Do not link to any site which you would not like to associate with. If your site has many random links which are not related to your niche, search engines may start perceiving your site as a link farm or spam site. Some search engines may penalize your site by scoring it low on the perceived authority. Your outbound links may lose their value and may not be able to pass any pagerank juice to the linked sites.
Keywords are the most important SEO item for every search engine – actually they are what search strings are matched against. So you see that it is very important that you optimize your site for the right keywords. This seems easy at first but when you get into more detail, it might be a bit confusing to correctly determine the keywords. But with a little research and thinking the problem of selecting the right keywords to optimize for can be solved.
Keyword Research – The first step in search engine optimization is to select the best keywords for a website. A successful search engine marketing campaign can be built around this selection and a long-term strategy can be developed.
Search Engine Ranking and Targeted Traffic
You want to optimize your pages for high search engine rankings so as to attract targeted
visitor to your web site. Your objective is to get visitors who are likely to buy a product
or subscibe to a service to come so that you can offer them your recommendations.
Search Engine Indexing – Each search engine has its own spider software that seeks out and searches websites – collecting data and placing it in its own data centers. We will write or re-write portions of your website so that it is more search engine friendly.
Content Enhancement – Relevant content is the number one thing that search engines love! By using our strong skills in copywriting and content generation we can write several pages on your site, which are keyword dense and themed properly so that they are given higher rankings by search engines.
International Keyword Optimization – Any company, which seeks to expand its business beyond all boarders, should be well versed in international language used for their type of business.
Competitive Evaluation – Everyone wants to be on top! We'll actively seek out your competitors and evaluate what they are doing on their sites in order to rank well. After a through examination, we will find niche keywords which your competitors are ignoring – but we will also create a plan to target keywords that your competitors are going after and aggressively optimize your site in order to direct traffic to your site…not theirs.
White Hat/Good vs. Black Hat/Evil
White Hat
Follows search engine guidelines
Strives for best possible search engine ranking; #1 ranking if possible
Black Hat
Knowingly breaks many/most of the search engine guidelines
Misrepresents content via techniques
Uses techniques to trick either the search engine, searcher, or both
Promises #1 ranking
What is Link Popularity?
Link Popularity is a measurement of the number and quality of other websites that link to your webpage.
Why is Link Popularity important for your website?
• Higher Online Traffic - Link Popularity Campaigns
The more sites that link to your webpage, the more traffic you will receive. People find sites by following links almost as often as they find them though search engines. Strategically placing links to your website on other webpages is a great way to increase traffic to your website. But you must use only reliable link popularity service to take care of your traffic needs.
• Better Search Rankings - Increase Online Traffic
When other websites contain more links to your webpage, search engines will assign your pages a higher page rank. Search engines will also consider your website offering valuable information for the keywords used as anchor text. This means that your website is listed higher in the search results and searchers will be more likely to visit your site. Only professional link popularity service can bring search engine optimization benefits to your link popularity campaign.
• Better Indexing - Targeted Link Popularity Service
When many websites link to your site, search engine spiders are able to find your site more easily and more frequently. This means that your website is indexed more often and your site will appear higher in search engine results. Spiders from search engines like Google will visit your site more often and thereby keeping your website content more current when it is displayed through Google. Better indexing also ensures deep crawling of your website, bringing inner pages also in the visitors view.
Benefits of Link Populary as a Part of Your SEO Strategy
To measure a page’s popularity, Google ranks it on a scale from 1 to 10 and calls that number a “page rank” (PR). Each page is ranked individually and is tied to the rank of its parent page. Therefore, if the PR of a homepage (which is considered to be the parent of all inner pages) is high, we expect to see a high PR spread across the entire site. Higher PRs reflect high-quality link popularity, which is an important but completely separate part of SEO. When properly done, link popularity helps in boosting your site’s ranks in SERPs. How?
a. Your site uses target keywords in the anchor text
b. There are more incoming links to your site
c. You have more link placements on pages with related keywords
d. Your Pages are crawled (searched and indexed) more frequently
e. Your site is endorsed by other related sites.
Link popularity plays a major role in any successful SEO strategy.
Link Quality :-
Unlike our competitors, we take pride in researching and selecting only the highest quality links for your site. In fact, each of the links we offer must adhere to a strict 10-point checklist.
1. We never use link farms, FFAs, gambling-related sites, pharmaceutical sites, blogs, classified ads, dynamic links, or sites that promote violence, illegal activities, or hate-based crimes.
2. The links pages we use must be reached from the homepage in no more than two clicks.
3. All links pages we use must be indexed and cached by Google
4. All of are links must be from unique C Class IP addresses, with only one link per domain.
5. We never use pages that are disallowed by robots.txt or that have rel=nofollow links in their code.
6. We avoid all commercial web rings and link exchange programs like Linkpartners.com, LinksToYou.com, and others.
7. We never engage in unethical work that relies on redirects, JavaScript links, hidden links or links on any site that has incurred a Google penalty.
8. We minimize the number of links from directories whenever possible.
9. We link only to English-language websites.
10. Our link pages never contain more than 45 links per page.
Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings.
KALYAN JEE JHA
kalyan.seo@gmail.com
